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Challenge:
When the originator and founder of pet insurance in the United States decided to start a new pet insurance company, he wanted a fresh approach to his product. His new product offered better savings, a faster turnaround time and allowed clients to choose any veterinarian they wanted.

Solution:
DSYL created not only the logo and brand for Pets Best, but also helped establish Pets Best as the best solution for pet insurance by bringing out the “joy” of owning a pet through photography.

We helped to brand Pets Best by creating a look and feel of caring pet care through the use of warm color palettes, which was a departure from the competition. All of this was accomplished through their brochures, direct mail campaigns, trade show booth and website design. All of the graphic design was created to reinforce their branding message and to create a continuous look and feel to all of their marketing materials.