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Morris, Polich & Purdy (MPP), a large law firm in Los Angeles, did not have a consistent logo to brand themselves with. They actually had several different logos being used throughout their office. The logo on their business cards, fax cover sheets, letterhead and even envelopes were in several different fonts and sizes depending on whoever was sending it. Our mission was to create a corporate logo and implement consistency in all usage. We had to come up with a strong and timeless logo that would work well in all applications.

DSYL created a logo that represented strength, balance and partnership. We also created a style guide for all employees to follow. The style guide consisted of proportion scaling, staging area, color palette, colors, reproduction and typography. MMP implemented their new logo and style guide to successfully, and consistently, brand themselves whether on internal paperwork, business cards, letterhead, website or any marketing literature.