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Dr. Greek wanted a veterinary practice logo that didn’t have the usual dog and cat silhouette. His hospital was designed with a mid-century modern flair and the staff wore bowling shirts instead of typical scrubs. And since their clientele was not only cats and dogs but also 50 percent exotic pets, he really wanted to play up the unique quality that was Greek and Associates in his logo and branding messages.

DSYL designed a logo that not only fit Dr. Greek and his hospital’s unique style, it screamed mid-century modern. Complete with vintage fonts and a boomerang, the final result was exactly what Dr. Greek had in mind. We also incorporated his mid-century look and feel to his direct mail pieces to reinforce his distinctive branding.