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The City of Fullerton wanted to create outdoor signs to promote the new Fender Exhibit at the Fullerton Museum Center and the Fullerton Tennis Center. The City needed signs that would stand out and withstand any weather conditions, but not interfere with any other city street signs.

DSYL came up with a die-cut sign in the shape of a guitar with directional arrows for the Fender exhibit. We chose a bright shade of yellow that would allow the signs to stand out as traffic signs. The signs were so well received that the concept was used for the Tennis Center as well. But this time, the die-cut signs were green and in the shape of a tennis racket.