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Alcoa Fastening Systems has always had very involved tradeshow booths that have incorporated a restaurant, bar, art gallery or sitting areas in the past. This time, because of booth-manufacturing conflicts, they had only one week to submit the design for their large 30 x 20 foot booth that included 10 graphic panels, some as wide as 8 feet and a small conference room.

Because of the time constraints, DSYL used existing artwork from Alcoa’s sales sheets that we had designed for them before. We added a fresh spin by changing them all to a new color scheme that coordinated throughout the booth and updated the designs to fit in their designated spaces. We worked closely with the booth manufacturer in Dubai to ensure that the large art files were correctly received in a timely manner. The result was one of Alcoa’s largest and most impressive booths so far.